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Preceeding quote:
" The use of trade cards for advertising began in the last third of the nineteenth century. Businesses recognized the need for a new form of advertising to distinguish the wide variety of products available to consumers. Trade cards were given to store patrons by retailers or sealed in packaged goods making them the most ubiquitous advertising gimmick of the nineteenth century."
From http://www.librarycompany.org/HookBook/case4labels.htm
Picture circa 1870
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